Unlock Core Content Asset Alignment Register V1

2026-10-05

Unlock Core Content Asset Alignment Register V1

What the ask is

Make the core Unlock prospect assets factually aligned, current in purpose, non-duplicative and usable as one controlled journey. This register decides which asset owns each job, which source controls its claims and what remains blocked.

Controlling journey

Tom cold call -> demo booked -> demo -> Investment Call agreed or not agreed -> Investment Call -> stop, diligence or Mechanics Call

The product and subscriber journey remains separate from the company-investment journey. Agreement to a product demonstration is not evidence of investment interest. The shareholder path begins only when an Investment Call is explicitly agreed and the applicable eligibility and promotion gate is satisfied.

Authority hierarchy

Claim type	Controlling source	Limit
Strategy and initial arena	`Unlock_Strategy_Core_V1_CURRENT.md`	does not prove product capability, commercial terms or release
Product capability and roadmap	`Unlock_Product_Fact_Register_V1.md` plus dated product evidence	recorded demo or source state does not establish public launch or unrestricted access
Journey stage and send timing	`Unlock_Tom_Led_Journey_Send_Cadence_V6.md`	working operating recommendation, not dispatch approval
Investment terms and round facts	named current Round Fact Sheet and controlling corporate records	not yet assembled in this work package
Tax, legal and promotion wording	revalidated specialist-approved claims register	not yet complete for outward investment material
Visual execution	current Unlock design system	cannot validate content claims

Core asset ownership

Journey point	Canonical asset	One primary job	Factual position	Duplication decision	Current action
Demo booked	`Unlock_Demo_What_to_Expect_Email_V2.md`	confirm logistics, set the product-demo boundary and route the prospect to preparation	uses no numerical product, market, tax or investment claim	does not repeat the four-question menu or explain the product in detail	CONTENT APPROVED, controlled links and rehearsal still required
Before demo	`Unlock_Short_Product_Perspective_Content_Master_V2.md`	explain what Unlock is, why connected context matters and what the demo will prove	capability language is bounded by the Product Fact Register	no longer owns the detailed question list	CONTENT APPROVED, render still required
Before demo	`Unlock_Questions_We_Can_Explore_V3.md`	own the complete menu of four current demonstration questions	every question is limited to the recorded synthetic demonstration route; EIS is context-dependent	sole owner of the four-question menu	CONTENT APPROVED, page/PDF build still required
Live demo	verified question-led application route	prove one question through product state, evidence, limitations and next action	only the exact prepared route and current verified state may be described	screenshots and decks do not substitute for proof	VERIFY RUNTIME AND SELECT ROUTE FOR EACH CALL
Immediately after demo	`Unlock_Demo_Recap_and_Investment_Call_Decision_V2.md`	record what was shown, promised evidence and whether an Investment Call was explicitly agreed	prospect-specific statements must come from the actual call record	replaces generic post-demo nurture and prevents investment-interest inference	CONTENT APPROVED, rendering and operational rehearsal still required
Investment Call agreed	`Unlock_Investment_Call_What_to_Expect_V2.md`	distinguish the company-investment conversation and set its agenda	aligned to current journey and contains no populated round claim	does not duplicate the Opportunity Overview	USE AS CURRENT WORKING MASTER, gated and not approved for dispatch
Before Investment Call	`Unlock_Founding_Investor_Opportunity_Overview_V2.md`	prepare an eligible prospect for the investment discussion	round terms are excluded until a populated approved Round Fact Sheet exists	replaces the older overlapping one-page, three-page and five-page propositions	CURRENT WORKING MASTER, HOLD FOR ROUND FACT SHEET AND PROMOTION REVIEW
Investment Call	`Why 1 in 10` live presentation	lead the complete spoken investment case	current V2 editorial design approved; V2 script not yet implemented	never used as the sendable leave-behind	PAUSED UNTIL CORE JOURNEY WORK IS COMPLETE
After Investment Call	`Unlock_Investment_Call_Recap_and_Decision_V2.md`	record questions, promised evidence and the stop/diligence/Mechanics decision	source completeness and exact sent-version controls are explicit	owns the operational follow-up, not the investment narrative	USE AS CURRENT WORKING MASTER, gated and not approved for dispatch
After Investment Call	post-call pitch deck governed by `Unlock_Post_Investment_Call_Pitch_Deck_Brief_V1.md`	provide one self-contained investment-case leave-behind	cannot be completed without round facts and cleared claims	replaces legacy pitch-deck variants as the eventual sendable deck	BRIEF ONLY, BUILD LATER
Question-led investment follow-up	`Unlock_Founding_Investor_FAQ_Content_Master_V2.md`	answer only the unresolved questions relevant to the prospect	authority-dependent answers remain explicitly held	does not replace the Overview, pitch deck or Mechanics documents	CURRENT WORKING MASTER, NOT APPROVED FOR DISPATCH
Mechanics agreed	`Unlock_Mechanics_Call_Process_Draft_V1.md`	explain actual instrument, process, documents, responsibilities and conditions	process skeleton drafted; every operative input remains missing	must not become another pitch	NON-EXECUTABLE UNTIL AUTHORITIES EXIST

Redundancy removed

The four-question menu now belongs only to the Questions page.
The demo email points to preparation assets and does not reproduce their content.
Product Perspective explains the product category and method, not the detailed demo choices.
The live application is the primary product proof. Decks and screenshots orient or recap it.
The Demo recap records the binary Investment Call decision. Generic post-demo nurture does not create a parallel route.
The Opportunity Overview is the only proposed pre-Investment Call company-investment document.
Why 1 in 10 is live-only. The post-call pitch deck is the only eventual sendable investment-case deck.
Founding Investor Programme participation is separate from the sales journey and cannot be implied before an investment is accepted under controlling documents.

Factual corrections retained across the set

Do not claim that Unlock has publicly launched.
Describe the demonstrated routes as fictional or synthetic where applicable.
Do not describe every financial question, provider, format or live connection as supported.
Use decision support, not advice, recommendation, suitability or optimisation.
Keep sources, assumptions, missing information and limitations visible.
Do not speak tax relief, EIS or SEIS mechanics as current fact without the effective-dated approved source.
Do not state valuation, instrument, ticket, close, allocation, rights, use of funds or milestones without current round authority.
Do not infer investment interest from demo attendance, product enthusiasm or positive feedback.
Do not describe a prospect as a Founding Investor Programme participant during this journey.
Do not send Why 1 in 10 as a prospect reading pack.

Current blockers

Blocker	Assets affected	Required evidence or decision
Current Round Fact Sheet unpopulated	Opportunity Overview, live investment case, pitch deck, FAQ and Mechanics pack	complete `Unlock_Current_Round_Fact_Sheet_Template_V1.md` from controlling corporate and fundraising records, with owners and effective dates
Promotion route not approved	all shareholder-facing sends	recipient route, eligibility evidence, approved wording, sender/channel and specialist sign-off
Mechanics process not canonical	Investment Call close and all Mechanics material	approve `Unlock_Mechanics_Call_Process_Draft_V1.md`, its inputs, owners and stage-change rules
Rendered delivery links absent	Product Perspective, Questions page and other prospect assets	canonical mobile-checked render and controlled link
Live product state may drift	each demo and product-proof follow-up	dated runtime verification against the selected synthetic route
Tax and EIS claims remain effective-date sensitive	EIS question and investment material	primary sources plus specialist-approved wording

Immediate execution order

Approve the revised demo email, Product Perspective, Questions page and Demo recap as the content masters for the Priority 0 journey.
Build and verify the Product Perspective and Questions page delivery surfaces.
Define the exact live-demo preparation and runtime check for each of the four questions.
Test the Priority 0 sequence on one synthetic prospect record without sending it.
Assemble and approve the current Round Fact Sheet and promotion route before advancing shareholder-facing assets.
Resume the Why 1 in 10 V2 script only after those authorities are available or with unsupported sections still visibly held.

Open questions before this can run live

Tom

Approve the Priority 0 asset division and revised wording.
Confirm whether the Product Perspective and Questions page should be links in every pre-demo email or selected case by case.
Confirm the operational owner who records the binary post-demo decision.

Product owner

Confirm the selected route and runtime state before each live demo.
Approve any change to the four currently supported demonstration questions.

Company and compliance owners

Supply the current Round Fact Sheet.
Approve the recipient, eligibility and promotion process for shareholder-facing material.
Define the Mechanics Call process.

How this fits and what it depends on

This register controls the relationship among the core journey assets. It does not replace the Strategy Core, Product Fact Register, current round records or specialist compliance authority. It authorises no dispatch, publication, investment promotion, product release or external use.